Where to go from here, Hungarian retail?
In the first session of the conference, the experts will seek to answer the question of what trends are currently characterising the international and domestic retail sector and how to successfully overcome the most pressing challenges. These include the macroeconomic situation, including labour shortages, supply chain issues, and the constant changes in government regulation. But changing consumption habits will also be discussed, so we will also focus on marketing and communication strategies to reach consumers in a changing market environment, from the FMCG sector through the fashion and electronics industry to the whole spectrum of retail.
13:30 - 13:50
Market opportunities in trade – macroeconomic outlook
Speaker: István Madár, Senior Analyst, Portfolio
13:50 - 14:10
14:10 - 14:30
Regulation of wholesale and retail markets – Why does the state do the things it does, and how can/should/must you react to it with a market, i.e. profit-oriented approach?
Speaker: Katalin Neubauer, Secretary General, Magyar Nemzeti Kereskedelmi Szövetség
14:30 - 15:20
Roundtable of owners and CEOs: What do the cream of the retail profession think about the challenges, i.e. the present and the future of the retail sector?
Moderator: Zoltán Bán, CEO, Net Média (Portfolio Csoport)
Conversation participants:
15:20 - 16:00
Roundtable of the most important marketing communication decision-makers: Marketing, communication, and PR in retail
Moderator: Márton Orosz, Director of Content Development, Portfolio Csoport and Portfolio Podcast Lab
Conversation participants:
Session II will address traditional, that is, offline, and the emerging online and hybrid business models. The session will also have a strong focus on RetailTech, i.e. digitalisation and automation, which is increasingly coming to the fore in the retail sector. We will also talk about ESG aspects, as social responsibility, environmental and sustainability considerations are increasingly on the agenda in retail as in any other sector.
16:20 - 16:40
AI in retail: A comprehensive picture of the industry’s digital transformation
Speaker: Csongor Fekete, Managing Director, HolistiCRM
16:40 - 16:50
The incomprehensible generation explained – Generation Z as the purchasing power of the future
Speaker: Miklós László, Co-Founder, Diverzum
16:50 - 17:30
Will the future belong to physical, online, or hybrid shopping?
Moderator: János Kui, CEO, Marketing Resolution Kft.
Conversation participants:
17:30 - 18:10
Retail-Tech: Digitalisation, automation, and the role of ESG in retail
Moderator: Péter Szász, Analyst, Portfolio
Conversation participants:
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