The session will focus on the digital transformation of companies and the changes caused by the generative AI boom. The genAI boom is entering a mature phase, with more and more projects showing results and misdirection becoming apparent. How can you gain a competitive advantage by tracking technological change, and which strategies work? How will organisations and jobs be transformed, and what business results will AI and digitalisation developments bring? How do we measure this, and what are the experiences? How can domestic companies be the winners of change?
09:00 - 09:10
09:10 - 09:30
09:30 - 09:45
Is the Prime Minister’s Speech Written by AI? Artificial Intelligence in Public Administration
Speaker: Viktória Lilla Pató, Leading Expert, Magyar Fejlesztésösztönző Iroda (MFOI)
09:45 - 10:00
VOSZ's response to the challenges of digital transformation and AI in the Hungarian SME sector
Speaker: Tamás Barabás, Co-President, CEO, VOSZ/VOSZ Vállalkozásfejlesztési Kft.
10:00 - 10:55
Top Managers’ Roundtable: Who Will Be the Winners of the AI Boom?
Moderator: Zoltán Bán, CEO, Net Média (Portfolio Csoport)
Conversation participants:
The session will focus on how IT supports innovation and business most effectively, i.e. what digital innovations work well for companies? What is happening in the domestic IT market, and which technologies have emerged? How widespread are artificial intelligence, cloud technologies and specifically generative AI solutions, what can they be used for, and what direction should companies take? Can you really be at a competitive disadvantage if you do not explore your options in this area, or is this just the top of the hype cycle? How can you get started with digital development?
11:10 - 11:25
Let’s Dare To Buy Custom Software (Again)
Speaker: Károly Schramm, Business Development Manager, Mikrum
11:25 - 11:40
How Does the Cloud Support Digitalisation?
Speaker: Balázs Fodor, Head of Cloud Business Unit, Invitech
11:40 - 12:30
Roundtable discussion - New Technologies, Innovation, and Business – What To Develop and How?
Moderator: Ádám Turzó, Analyst, Portfolio
Conversation participants:
Digitalisation is no longer an option but a must for any company that wants to remain competitive in the medium term. However, in addition to everyday core activities such as production, sales, and providing services, there is often a labour shortage and a low budget for digital development. Where will the funding come from for digital innovation, the introduction of tools to support digital transformation, and the development of digital skills? These will be discussed in the session.
11:10 - 11:25
Direct EU Funds – What Can We Apply For and How?
Speaker: János Dászkál, Senior Project Manager, Magyar Fejlesztésösztönző Iroda
11:25 - 11:40
Hungarian Tender Resources
Speaker: Krisztina Tajthy, Secretary General, IVSZ - Digitális Vállalkozások Szövetsége
11:40 - 12:30
Roundtable discussin: How Will We Have Money for Digital Development?
Moderator: István Fetter, Head of Small Business Division, CIB Csoport
Conversation participants:
The session will also discuss the impact of digital transformation and the AI boom on organisational structure and operations, as well as the most important digital regulatory changes. How does an organisation adapt to the hyper-fast digital evolution, what organisational skills have become vital, and what kind of employees are companies looking for in the market? How digitally proficient do employees need to be if they are not specifically working in IT? Which organisational structures work well, where does agile methodology succeed, and where does it fail? Where can generative AI tools be applied in the workplace, and does this now provide a meaningful competitive advantage for workers?
13:40 - 13:55
Responsible Corporate Governance in the Era of Digital Neo-colonialism
Speaker: dr. János Kopasz, laywer, Taylor Wessing Hungary
13:55 - 14:10
The Intertwining of Artificial Intelligence and Competition Law
Speaker: Dr. András Horváth M., Senior lawyer, Baker McKenzie
14:10 - 15:00
Digital Skills in the Organisation – What Workforce Is Needed in a Technology-Driven World?
Moderator: Georgiu Achilles, Innovation Management Expert, CEU
Conversation participants:
In this session, we will present solutions, use cases, and analyses on enterprise digitalisation through a series of presentations.
13:40 - 13:55
Protection Against Deepfake – How To Filter Out Fraudsters
Speaker: Zsolt Vassy, Head of AI and UI Development, TC&C
13:55 - 14:10
Smart Document Management and Generative AI on AWS
Speaker: Árpád Csőke, Solution Architect, Amazon Web Services
14:10 - 14:30
Omnichannel Scale 2024 Research: A Consistent Customer Experience Is the Key to Digital Competitive Advantage
Speakers:
14:30 - 14:45
Digitalisation in Finance - Domestic experiences and the way out of the chequered booklet
Speaker: Kálmán Kelemen, CFO, iFinance
The downside of digitalisation is that the digital space also opens up new risks in a company's operations. But this should not stand in the way of digital tools. The session will cover how to protect your business and customers from fraudsters, hackers, and cybercriminals and how to operate your systems securely.
15:20 - 15:35
Seamless Digital Customer Journey: Ensuring User Experience Through Identity Management
Speaker: Máté Bárány, Account Executive EE&MEA, Ping Identity
15:35 - 16:35
Cybersecurity in Practice – How To Protect Your Business and Your Customers From Fraudsters and Hackers
Moderator: Dávid Forrás, Executive Producer, Portfolio Podcast Lab
Conversation participants:
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