The market for private healthcare providers is definitely becoming stronger and more diverse, and the increasing competition can be beneficial for patients: existing dominant players and new entrants compete not only on price but also on quality of service, which means that patients can find newer and more complex interventions in the range of providers. This operating environment could be significantly affected by the government's recent plans to open the door to sector neutrality, creating a new playing field in the market. The trends affecting the future of private healthcare in Hungary will also be discussed at our Private Health Forum 2024 conference, where we will once again provide answers to the most pressing questions. Consolidation or a multitude of clinics? Organic development or acquisitions? Institutional brand or the doctor’s persona? Out of pocket or health insurance? Individuals or companies? State or private? Where does the reform go from here? Will private providers have a new role and scope? Do not miss out on this event, the 8th in a row, not least because it will be attended by all the major players in the market and all the representatives of the ecosystem surrounding service providers (suppliers, consultants, financiers).