György Huszics

He has been working in the field of data-driven solutions since 1995, with a primary focus on data science, CRM, and loyalty programs. In 1995, he joined the McCann Erickson team, and from 2001 to 2005, he served as the managing director of MRM, the relationship marketing agency within the group. His successful work was recognized with the network's international professional award. Since 2005, he has been the managing director and owner of CRANE, an agency providing data-driven marketing solutions. Since 2014, he has been the president of DIMSZ, the Data-Driven Marketing Association. In 2022, he co-founded Carbon.Crane, a team of data scientists and marketing experts aiming to reduce the digital carbon footprint, specifically focusing on the emissions of the internet and related equipment. He is the initiator and lecturer of CarbonClass, a training program designed specifically for university students, focusing on digital carbon emissions.