Ottó Burger

Ottó Burger joined CBA Commercial Ltd’s sales team as Head of Department in 2001. He became CBA’s Sales Director in 2006. He actively contributed to the development of Príma retail chain’s know how. As an organizer, he participated in international professional retail exhibitions and trade fairs (e.g. Paris and Moscow) where CBA Kereskedelmi Kft was present. He regularly attended international study trips, where he explored new technologies and trends and sought to implement them in CBA stores. He was appointed as the Chief Executive Officer of CBA Commercial Ltd. in September 2014. He took part of establishing the professional elements of the CBA service franchise and the creation of the Motivational Competition program, which was launched in 2016. This program rewards Príma stores that comply with regulations and achieve outstanding results. In 2017, he initiated the "CBA Professional Workshop", an electronic platform where store employees can acquire professional knowledge and demonstrate their expertise. At the same time, a development and „close the gap” program for small stores was launched, which continues to this day. The goal is to assess the operation of small stores and develop tailored concepts to improve efficiency. Following the 2022 energy crisis, this initiative was expanded with an energy efficiency programme, aimed at promoting energy-conscious practices within the CBA franchise network. In November 2022, he was awarded the Klauzál Gábor Recognition Certificate, one of the most prestigious professional awards in Hungarian commerce.